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Big Data, Online Reputation and Knowledge Management in Higher Education Online

Consuelo León Llorente, Marta Matias Roca. Big Data, Online Reputation and Knowledge Management in Higher Education Online. Social Sciences. Special Issue: Re-Imagine Education for Social Improvement. Vol. 5, No. 6-1, 2016, pp. 1-6. doi: 10.11648/j.ss.s.2016050601.11


 The progressive digitalization of our society has also transformed the online training. The new platforms offer more features, favour a tailored education and are compatible with the working life of the student. From the servers it is possible to measure the rate of interaction and the student’s dropout rates. For this reason, the phenomenon of Big Data requires a rethinking of the concept of reputation based on three ideas: transparency, trust and digital identity of the educational organization. This article analyzes the case of the School of Communication at the Istmo University (UNIS) in Guatemala. The use of Blackboard platform improved learning and interaction in those students. It is confirmed that the e-learning platform known as Blackboard facilitates learning and teacher-student interaction. This tool collects and updates data throughout the process, so that the educational organization can monitor the degree of interaction and student dropout.

Keywords: Learning Platforms, Big Data, Corporate Reputation, Digital Identity, Transparency, Visibility 

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