The structure and content of this report have been specified according to the foundational goal of the International OBServatory on Online Higher Education in Management. For this, the key elements for a sustainable growth have been identified that integrate the institutions with online business programmes in the coming years.

First, a description of the purpose of the International Observatory on Online Higher Education in Management, the goals and the research methodology is given.

Next, we present the results of the first observations on the characterisation of the institutions linked to the OBServatory, the capacity to generate value, the structure of the programmes and the characteristics of the successful teaching-learning processes.

Finally, the conclusions presented at the end of the report introduce the readers to the shown main tendencies and show the challenges and the next lines of work of the OBServatory.